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The Google Dance
What is the Google Dance?
Once a month, and totally unannounced, Google has a major shift in it's
rankings. This is when Google "tweaks" its algorithm, and when it updates
each sites PageRank and Back Links.
During the month there will be minor changes in rankings. This is called 'Everflux'.
But only about once per month does Google Dance, updating the back links
and the PageRank. The dance usually lasts about 3-5 days. During
these days the Google Results will vary widely.
The Google Spider is called Googlebot. Most sites are revisited by
Googlebot only around the Google Dance time.
Here is how Googlebot works. The first time it finds your site it may
visit it every few days to see if the content changes. The theory being
that if your site is constantly changing, then the Googlebot will continue to
return on a daily basis. But, if the Google bot finds your site and
indexes it, and then returns to the site every week and the site has not changed
then Google will be apt to put you on the "monthly dance" schedule.
Google doesn't announce dancing days, it just something that you have to "stay-tuned" to.